广东茶产业高质量发展座谈会召开，四向发力擘画新路径

Core Viewpoint - The Guangdong province is focusing on high-quality development of the tea industry by integrating various sectors such as media, technology, and culture, aiming to enhance the value and market reach of Guangdong tea products [2][4]. Group 1: Industry Integration - The tea industry in Guangdong is leveraging the "Tea+" concept to promote deep integration with multiple sectors, extending from traditional tea consumption to health, culture, and tourism [8][9]. - New product trends include "Tea+Food," with companies like Yingde Hongcha developing innovative products such as craft beer and tea-infused snacks [10][12]. - The "Tea+Health" concept is emerging, with companies focusing on health-oriented tea products, such as Chenpi tea series, to meet modern wellness demands [15][17]. - The "Tea+Culture" initiative is enhancing local tea culture experiences, with projects like the Guangdong Phoenix Valley tea tourism complex and tea-picking activities in Jiangmen [19][21]. Group 2: Media Empowerment - Guangdong is building a "Media+" communication system to enhance brand visibility, utilizing both traditional media and online platforms to promote Guangdong tea [24][25]. - Events like the Chinese Cicada Tea Exchange Conference are being organized to deepen cultural connections and promote local tea products through various media channels [27][29]. - The establishment of unified branding at major exhibitions aims to increase public awareness and engagement with Guangdong tea [30][32]. Group 3: Technological Support - The tea industry is adopting "Technology+" to drive standardization, intelligence, and sustainability, transitioning from scale expansion to quality enhancement [40][41]. - Guangdong has established local standards for ecological tea gardens, with 230 certified gardens covering over 300,000 acres [42][43]. - Quality traceability systems are being implemented across cities, allowing consumers to track tea products from production to consumption [46][48]. - Research institutions are collaborating to advance key technologies in tea production, with significant investments in R&D for new tea products [50][52]. Group 4: Cultural Integration - The high-quality development of Guangdong's tea industry is closely tied to cultural heritage and innovation, with efforts in non-material cultural heritage protection and skill training [55][56]. - Initiatives to apply for global agricultural heritage status for local tea culture are underway, enhancing the cultural significance of Guangdong tea [62][64]. - The region is developing a complete ecological chain for new tea drinks, with over 3,000 stores nationwide and a focus on innovative product development [68][70].