冰雪产业正崛起｜冰雪装备向新生长

Core Insights - The scale of China's ice and snow industry has grown from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan by 2025, indicating a robust growth trajectory in the sector [1] - The industry is evolving from relying on imports to focusing on domestic research and development, with a significant emphasis on high-end, intelligent, and branded products [1][2] Industry Development - Technological innovation is the driving force behind the development of the ice and snow equipment industry, with key regions like Henan and Heilongjiang investing in core technologies and equipment [2] - Harbin has leveraged its educational resources to produce leading ice and snow equipment technologies, including automated ice sculpture building robots and advanced training systems [2] - Companies like Harbin Qianmao Xuelong Sports Goods Co., Ltd. and Henan Jinan Machinery Technology Co., Ltd. are at the forefront of innovation, developing competitive products using advanced materials and technologies [3] Ecosystem Construction - The ice and snow equipment industry is transitioning towards a systematic and ecological growth phase, moving away from a fragmented state [4] - Harbin has initiated a special plan for ice and snow equipment manufacturing, aiming to cultivate several billion-yuan revenue companies by 2030 and establish a leading global manufacturing base by 2035 [4][5] - The city has established four industrial clusters focusing on different aspects of ice and snow equipment, enhancing collaboration and resource integration [5] Brand Development - Brand building is crucial for elevating industry value, as the international market is still dominated by traditional Western brands [6] - The 2026 Harbin International Ice and Snow Economy Expo showcased over a hundred domestic and international ice and snow equipment companies, facilitating brand exposure and collaboration [6][7] - Companies like Henan Jinan Machinery have developed multiple brands and successfully exported products to 22 countries, marking a shift from OEM/ODM to establishing Chinese brands in the global market [7]