地方文旅为何频频“出圈”？

Core Insights - The recent viral travel video from Yibin, which blends local dialects with classic melodies, exemplifies a new trend in cultural tourism promotion, moving from grand narratives to more interactive and relatable expressions [1][3] Group 1: Transformation in Cultural Tourism Promotion - Yibin's cultural tourism success reflects a shift in promotional strategies, emphasizing warmth and interaction over traditional, one-sided narratives [3] - The rise of grassroots initiatives, such as community-driven events, has become a significant driver of this transformation, showcasing local culture in engaging ways [3][4] - The trend indicates a growing consumer demand for experiences that feel authentic and connected to local culture, moving away from generic tourism marketing [4] Group 2: Humanistic Economics and Cultural Empowerment - Humanistic economics, which focuses on human needs and values, aligns with the current trend of upgrading cultural tourism consumption, where visitors seek deeper cultural connections [4] - Successful examples include Yibin's integration of local culture into modern expressions and community sports events that foster local pride and engagement [4] - The phenomenon illustrates the powerful impact of cultural values on driving tourism economics, highlighting the importance of local authenticity [4] Group 3: Government and Market Collaboration - For sustainable growth in the cultural tourism sector, effective collaboration between proactive government initiatives and vibrant market dynamics is essential [5] - Governments play a crucial role in facilitating local creativity and improving infrastructure, as seen in Yibin's support for cultural events and policies [5] - The synergy between government support and market-driven innovation can help overcome challenges of homogenization in the tourism industry, leading to a more vibrant and diverse cultural landscape [5]