榜单印证实力！东鹏特饮以59%涨幅突围，铸就国民能量品牌传奇

Core Insights - Dongpeng Special Drink has achieved significant brand value growth, ranking 53rd in the 2025 Hurun China Brand List with a 59% increase in brand value and a rise of 11 places [1] - The company reported a revenue of 12.563 billion yuan in the first three quarters of 2025, reflecting a nearly 20% year-on-year growth [1] - The launch of a sugar-free variant in 2025 aims to expand consumer demographics and meet health demands, while strategic marketing in top-tier sports events enhances brand recognition [1] Market Position - Dongpeng Special Drink has maintained its position as the top-selling energy drink in China since 2021, achieving both sales volume and revenue leadership in 2025 [2] - The market share of Dongpeng Special Drink increased from 15.0% in 2021 to 26.3% in 2024, solidifying its status as a benchmark brand in the domestic functional beverage sector [2] Product Strength - The product's competitive edge is rooted in a scientifically formulated energy matrix, which includes taurine, lysine, inositol, caffeine, and vitamins, catering to various energy replenishment scenarios [3] - The new sugar-free variant includes L-α-glycerylphosphorylcholine to support cognitive function, appealing to health-conscious consumers [3] Brand Strategy - Dongpeng Special Drink's branding strategy focuses on engaging the youth demographic through sports, esports, and trendy events, positioning itself as a vital energy partner for young consumers [4] - The company has sponsored major events such as the FIFA World Cup and the Asian Games, enhancing its visibility and brand association with high-profile sports [4] Distribution Network - The company has established a comprehensive sales network covering nearly 100% of China's prefecture-level cities, with over 3,200 distributors and more than 4.3 million active retail points [5] - Dongpeng Special Drink has embraced digital transformation, implementing a full-chain digital system to enhance operational efficiency and consumer engagement [5] Future Outlook - Dongpeng Special Drink's growth trajectory is attributed to its understanding of industry trends and consumer needs, positioning it as a leading brand in the functional beverage market [6] - The company aims to continue strengthening its market leadership and enhancing the brand's influence in the Chinese functional beverage sector [6]