Jing Ji Wang·2026-02-11 02:55Core Viewpoint - The automotive industry is experiencing an intense competition with the introduction of "7-year ultra-low interest" car loans by companies like Tesla, NIO, and Xiaomi, alongside Nissan's "0 down payment, 8-year loan" scheme, reflecting the anxiety and strategic shifts in the market as the penetration rate of new energy vehicles exceeds 54% [1][3]. Group 1: Loan Offerings - Dongfeng Nissan has launched a "0 down payment, 8-year ultra-long low-interest loan" for its Tianlai model, with a total cost of approximately 140,000 yuan and a monthly payment of around 55 yuan [2]. - The 8-year loan option has been extended to all models in Dongfeng Nissan's lineup, with the lowest daily payment for the Xuan Yi model being 27 yuan [2]. - Other automotive companies, including Tesla, NIO, and Xiaopeng, have also begun offering similar long-term loan options, breaking away from the traditional 1 to 5-year loan terms [2][3]. Group 2: Market Dynamics - The shift to ultra-long-term low-interest loans is a response to fierce market competition and reflects traditional automakers' anxiety during the critical transition to new energy vehicles [3]. - By 2025, new energy vehicles are projected to account for 50.8% of domestic car sales, indicating a significant market shift [3]. - The regulatory environment has also facilitated longer loan terms, allowing banks to extend personal consumption loans from a maximum of 5 years to 7 years for long-term consumers [3]. Group 3: Risks and Concerns - The ultra-long car loans are primarily offered through financing leasing companies rather than traditional bank loans, which raises potential legal and financial risks for consumers [5][6]. - Consumers may not legally own the vehicle until all payments are made, leading to a situation where they could lose both the vehicle and their payments if they default [6]. - The depreciation of electric vehicles poses a risk, as the residual value may fall below the outstanding loan balance, creating a "negative equity" situation for consumers [6][7].