Huan Qiu Wang·2026-02-11 03:45Core Viewpoint - The article emphasizes China Mobile's focus on the essence of communication—network quality—during the Spring Festival, showcasing its innovative marketing approach through the "Good Network Experience Officer" campaign featuring Wang Yaoqing, and the symbolic representation of a "net" to convey the company's commitment to high-quality service and network reliability [1][11]. Group 1: Network Quality and Innovation - China Mobile has undergone five significant upgrades to its network, which has been tested by 1.4 billion users, demonstrating its reliability under various conditions [2][5]. - The company has evolved from 1G to 5G, making substantial contributions to global communication standards, including leading the development of over 270 international 5G standards [5][6]. - By 2025, China Mobile plans to accelerate the commercialization of 5G-A, enhancing speed, capacity, and user experience, while also laying the groundwork for 6G technology [5][6]. Group 2: Network Coverage and Accessibility - China Mobile has established over 2.59 million 5G base stations, accounting for more than one-third of the global total, ensuring extensive coverage across urban and rural areas [6][8]. - The network provides reliable service in challenging environments, such as offshore areas and remote regions, allowing users to enjoy high-speed connectivity [8][10]. - The company has targeted weak signal areas for improvement, transforming "dead zones" into "hotspots" for seamless connectivity in public transport and other high-traffic locations [8][10]. Group 3: Customer Service and Engagement - China Mobile emphasizes the importance of service alongside network quality, with initiatives like on-site support during adverse weather and dedicated teams for major events [11][13]. - The company integrates user-friendly service measures, ensuring quick responses and support, enhancing customer satisfaction [11][13]. - The "Family Love Network" initiative allows families to share a single network, fostering connections during festive occasions [10][11]. Group 4: Future Commitment - China Mobile is committed to continuing its development with a focus on user-centered approaches, aiming to build a more extensive, superior, and intelligent network [14].