权威数读丨六组数据,读懂大国消费新气象
Xin Hua Wang·2026-02-11 04:43

Core Insights - The Chinese consumer market is expected to showcase significant growth and transformation by 2025, characterized by an expansion in goods consumption, improved quality in service consumption, and increasingly diverse consumption scenarios [1]. Group 1: Retail and Consumption Data - The total retail sales of consumer goods in China are projected to exceed 50 trillion yuan for the first time, with final consumption expenditure contributing 52% to economic growth, an increase of 5 percentage points from the previous year [2]. - The sales of products under the "old for new" consumption initiative are expected to reach 2.61 trillion yuan by 2025, benefiting 366 million people, with a significant influx of green and smart products into households [5]. - Automobile sales are forecasted to reach 34.4 million units by 2025, while sales of home appliances and communication equipment are both expected to surpass 1 trillion yuan [8]. Group 2: Service Consumption and Policy Initiatives - The service retail sector is anticipated to grow by 5.5% due to the implementation of a comprehensive "1+N" policy framework aimed at enhancing service consumption and promoting new consumption models and scenarios [9]. - Over 60 events are planned to promote the "Buy in China" and "Export from China" brands, including high-quality consumption months and international consumption seasons, alongside initiatives to optimize the outbound tax refund policy [12].

权威数读丨六组数据,读懂大国消费新气象 - Reportify