Core Insights - Douyin has launched an independent group buying app named "Dou Sheng Sheng" on February 10, allowing users to log in with their Douyin accounts and sync their previous group buying orders and favorites [1][5]. Group 1: Product Launch - "Dou Sheng Sheng" is designed to help users efficiently discover quality group buying products and services nearby, covering categories such as desserts, fast food, supermarket shopping, and entertainment [5]. - The app offers a more precise and convenient group buying service compared to the group buying feature within the main Douyin app, ensuring seamless integration with the Douyin account system [5]. Group 2: Business Growth Context - The launch of the independent group buying app comes amid significant growth in Douyin's life services business, which saw a total transaction volume increase of over 59% year-on-year in 2025, with over 15 million operational stores [5]. - Specific sectors experienced notable growth, with in-store retail leading at a 143% increase, followed by in-store services at 67%, and both travel and dining sectors achieving a 47% growth [5]. Group 3: Future Plans and Strategic Focus - Douyin plans to further integrate AI technology into "Dou Sheng Sheng," aiming to enhance user experience and provide a valuable assistant for exploring offline activities [6]. - Despite rumors of entering the food delivery market, Douyin has reiterated its focus on in-store services and has no plans to establish a food delivery service, a strategy that is reflected in the positioning of "Dou Sheng Sheng" [6].
抖音正式上线团购APP抖省省, 加码本地生活赛道重构行业竞争格局
Jin Rong Jie·2026-02-11 04:42