Nan Fang Du Shi Bao·2026-02-11 05:24Core Viewpoint - The hotel prices in Shantou have surged significantly during the Spring Festival, with some prices increasing four to six times compared to regular rates, leading to public outcry and discussions about market regulation [1][4][5]. Price Surge Details - The price of a "Deep Sleep Deluxe King Room" at the Atour Hotel reached 4200 yuan for one night during the Spring Festival, up from a regular price of over 900 yuan, marking a fourfold increase [1]. - Other budget hotel chains like Hanting, 7 Days, Jinjiang Inn, and Home Inn also saw their prices exceed 1000 yuan, with some prices increasing to 3-6 times their usual rates [1][4]. - For instance, Hanting's basic room price rose from 264 yuan to 1384 yuan, a fivefold increase, while Jinjiang Inn's price jumped from under 200 yuan to 1044 yuan [1]. Market Dynamics - The surge in hotel prices is attributed to a significant increase in demand due to returning travelers and limited accommodation capacity, with Shantou's hotel room supply around 25,000 and potential daily visitors exceeding 100,000 during the holiday [4][5]. - The local government has indicated that hotel pricing is subject to market regulation, but excessive price increases can be reported by consumers [1][5]. Regulatory Response - Local authorities have issued reminders to hotel operators to adhere to fair pricing practices and avoid price gouging, with specific guidelines against misleading discounts and arbitrary price increases [6][7]. - A meeting was held by the Shantou Cultural, Radio, Television, Tourism, and Sports Bureau to promote price stability and service quality among hotels and accommodations [7].