恒丰银行青岛分行：赋能春节消费 精准落地消费贴息惠民政策

Group 1 - The core message emphasizes the importance of consumer spending during the upcoming Spring Festival, aligning with the central government's directive to prioritize the recovery and expansion of consumption [1] - Hengfeng Bank's Qingdao branch is leveraging the Spring Festival consumption peak by implementing financial support measures, including personal consumption loan interest subsidies, to directly benefit consumers [1][3] - The bank's initiative includes a promotional event at the airport, featuring a "Consumption Financial Service Station" to educate travelers about new subsidy policies and enhance their financial literacy [2][4] Group 2 - The promotional event highlights a dual benefit for consumers, offering an annual interest rate as low as 3% along with a 1% fiscal subsidy, potentially saving consumers up to 3000 yuan [3] - The event aims to raise awareness about consumer rights and financial risks, addressing issues such as telecom fraud and rational consumption through interactive education [2][3] - Hengfeng Bank's strategy includes a multi-channel approach to promote consumption, utilizing various advertising platforms and community engagement to ensure comprehensive policy dissemination [4]