五部门发声，马年“红包雨”来了！

Core Viewpoint - The Chinese government is launching the "Happy Shopping Spring Festival" initiative for 2026, aiming to boost consumer spending during the Spring Festival through various promotional activities and financial support measures [2][3]. Group 1: Government Initiatives - The Ministry of Commerce will collaborate with nine departments to plan the "Happy Shopping Spring Festival" activities, mobilizing numerous national trade associations and local businesses to participate, with a total of 2.05 billion yuan allocated for consumer benefits during the nine-day holiday [3]. - The "National Online New Year Goods Festival" has been initiated, with online retail sales reaching 989.73 billion yuan as of February 8, indicating a strong consumer demand [3]. Group 2: Consumer Benefits - Three major consumer benefit packages have been prepared: 1. Trade-in subsidies with 62.5 billion yuan allocated for local governments to provide consumer subsidies during the holiday [4]. 2. A lottery for invoices in 50 cities, with 10 billion yuan in prizes during the holiday period [4]. 3. Financial support from banks and payment institutions to offer various discounts across travel, dining, and entertainment sectors [4]. Group 3: Cultural and Tourism Activities - The Ministry of Culture and Tourism will introduce 22 themed activities under seven major categories to enhance the festive atmosphere, including cultural events and tourism promotions in over 100 countries [5][6]. - A nationwide cultural and tourism consumption month will be launched, featuring initiatives to promote local performances and community engagement [6]. Group 4: Financial Sector Involvement - The Financial Regulatory Bureau will guide financial institutions to support consumer activities by providing subsidies and enhancing financial services, focusing on cost reduction and improved service delivery [8]. - Financial institutions will be encouraged to develop tailored financial products for new consumption trends, ensuring accessibility and convenience for consumers [8]. Group 5: Media and Entertainment Engagement - The National Radio and Television Administration will promote the "Happy Shopping Spring Festival" through various media initiatives, including special programming and member discounts on streaming platforms [9]. - The administration will also support promotional activities for traditional dining brands through short video campaigns [9]. Group 6: Sports and Outdoor Activities - The General Administration of Sport will release 13 outdoor sports routes for the Spring Festival, promoting physical activities during the holiday [10]. - Various fitness events and community sports activities will be organized to encourage public participation in sports during the festive period [11].