五部门发声，马年“红包雨”来了

Core Viewpoint - The Chinese government is launching the "Happy New Spring" campaign for the 2026 Spring Festival, involving multiple departments to stimulate consumer spending and enhance market supply during the holiday period [3][4]. Group 1: Government Initiatives - The Ministry of Commerce is collaborating with nine departments to organize the "Happy New Spring" campaign, mobilizing numerous national trade associations and local businesses to provide substantial consumer benefits [3]. - A total of 20.5 billion yuan has been allocated for consumer incentives, including vouchers, subsidies, and red envelopes, aimed at benefiting consumers during the nine-day holiday [3]. - The online New Year goods festival has generated a national online retail sales figure of 989.73 billion yuan as of February 8, indicating a strong consumer demand [3]. Group 2: Consumer Benefits - Three major consumer benefit packages have been prepared: 1. Trade-in subsidies with an initial allocation of 62.5 billion yuan for local governments to enhance consumer participation [4]. 2. A lottery for invoices in 50 cities, with a total prize pool of 10 billion yuan during the holiday period [4]. 3. Financial support from banks and payment institutions to offer various discounts across travel, dining, and entertainment sectors [4]. Group 3: Cultural and Tourism Activities - The Ministry of Culture and Tourism is launching 22 themed activities under seven major categories to enhance the festive atmosphere, including cultural events and tourism promotions [5][6]. - A nationwide cultural and tourism consumption month will be held, featuring initiatives to promote local performances and community engagement [6]. Group 4: Financial Sector Involvement - The Financial Regulatory Bureau is guiding financial institutions to support consumer activities through cost reduction, improved services, and enhanced consumer protection [8]. - Financial institutions are encouraged to develop tailored financial products for new consumption trends, ensuring accessibility and convenience for consumers [8]. Group 5: Media and Entertainment Engagement - The National Radio and Television Administration is promoting various media activities to drive consumer engagement, including special programming and promotional offers on streaming platforms [9]. - Initiatives include the launch of popular dramas and short videos to attract viewership and stimulate related consumer spending [9]. Group 6: Sports and Outdoor Activities - The General Administration of Sport is introducing 13 outdoor sports routes for the Spring Festival, promoting physical activities and tourism [10]. - A nationwide fitness event will be held, along with various community sports activities to encourage public participation in health and wellness during the holiday [11].