“数智时代的主流媒体系统性变革”综述

Core Insights - The 2025 Media Integration Development Ordos Annual Conference focuses on the systemic transformation of mainstream media in the digital age, emphasizing the need for innovative thinking, technological empowerment, and institutional reform to enhance media influence and communication capabilities [1][2]. Group 1: Systemic Transformation of Mainstream Media - The conference highlights the necessity for mainstream media to break away from traditional thinking and develop an open, collaborative media ecosystem to adapt to the digital communication landscape [3]. - Experts emphasize the importance of shifting from a "transmitter-centered" mindset to a "dialogue-centered" approach, enhancing interaction between media and users [4]. - The integration of AI and digital technologies is seen as a crucial driver for the transformation of media production and dissemination processes, enhancing efficiency and content quality [6][7]. Group 2: Content Production and User Engagement - The focus on content production is critical, with experts advocating for the use of internet thinking and emerging technologies to create content that resonates with users [8]. - A unified technology platform is recommended to streamline the content production process, ensuring that user needs are met through data-driven insights [10]. - The establishment of a dynamic talent ecosystem is essential for adapting to the evolving media landscape, with an emphasis on training and integrating new skills [11][12]. Group 3: Institutional and Structural Reforms - The need for a modernized institutional framework that supports comprehensive media integration across various dimensions, including content, technology, and talent, is highlighted [9]. - Successful case studies from various media centers demonstrate the effectiveness of resource reallocation and structural optimization in enhancing media productivity [10][12]. - The development of multi-layered, interactive communication systems is proposed to amplify the influence of mainstream narratives and improve engagement across different audience segments [13].