Chipotle CEO: Here's why we are testing a happy hour

Let the good times roll at Chipotle (CMG) — the company said it's about to test a happy hour offering. "We're going to give it a shot and see what it looks like for us. We're calling it Happier Hour, so think maybe a couple of tacos and a beverage sometime during the middle daypart ... And we feel like it's a compelling offer, and it creates value for our consumer," Chipotle CEO Scott Boatwright told me on Yahoo Finance's Market Domination (video above). "So we have more work to do on exactly what we'l ...