Jin Rong Jie Zi Xun·2026-02-11 06:46Core Viewpoint - Postal Savings Bank is actively enhancing customer experience and engagement during the Spring Festival by offering a variety of festive financial services and community activities to create a warm and celebratory atmosphere [1]. Group 1: Festive Atmosphere in Branches - Postal Savings Bank branches are decorated in festive red, featuring traditional activities such as calligraphy and paper-cutting to celebrate the New Year [3]. - In Hunan, the bank's branch combines cultural elements with technology to create an engaging service environment, hosting interactive cultural experiences [3]. - The Dalian branch organized a "Spring Day Initiation" event where calligraphers and customers participated in writing Spring Festival couplets, fostering closer relationships with clients [3]. Group 2: Community Engagement - Bank staff are actively visiting communities to provide financial services and distribute auspicious Spring Festival couplets, establishing a tradition of community engagement [4]. - In Ningbo, a temporary financial service point was set up in a community to offer convenient services and deliver festive greetings to residents [4]. Group 3: Financial Services During the Festival - Postal Savings Bank has prepared for the Spring Festival by ensuring both online and offline services are available, allowing customers to conduct transactions seamlessly [5]. - In Anhui, the bank organized a "New Year, New Money" service to facilitate the exchange of new banknotes, ensuring customers can obtain fresh currency for the holiday [5]. - The bank's online services will remain operational 24/7 during the festival, catering to various financial needs such as transfers and payments [5]. Group 4: Fraud Prevention Initiatives - The bank is conducting outreach programs to educate the public on fraud prevention, particularly during the busy holiday season [6]. - In Chongqing, the bank collaborated with local communities to raise awareness about illegal fundraising and telecom fraud through interactive sessions [6]. - Targeted campaigns are being conducted in Jiangxi to inform vulnerable groups, such as the elderly and returning workers, about common scams and safe financial practices [7]. Group 5: Mobile Financial Services - Postal Savings Bank is delivering financial services directly to rural areas and markets, providing convenient access to banking for local residents [8]. - In Heilongjiang, a financial service team is visiting markets and farms to offer banking services, making it easier for customers to conduct transactions [8]. - The bank is promoting loan products to support local businesses in stocking up for the holiday season, addressing their financial needs directly [9]. Group 6: Customer Success Stories - A customer in Gansu received a timely loan of 100,000 yuan to replenish her store's inventory, demonstrating the bank's commitment to supporting local businesses [9][10]. - The successful loan allowed the store owner to prepare adequately for the festive season, showcasing the bank's role in enhancing local commerce [10].