多元体验激活消费新场景，济南冰雪体育展助力城市经济“热”起来

Core Insights - The Jinan Ice and Snow Sports Expo has officially launched, showcasing the development achievements of Jinan's ice and snow industry through various exhibitions and immersive experience activities [1] Group 1: Event Overview - The Ice and Snow Sports Expo is a key initiative for promoting winter tourism and sports consumption in Jinan, forming the core of the city's first Ice and Snow Consumption Season [3] - The expo features a variety of exhibitors, including local ice and snow sports venues like Jinxiang Mountain Ski Resort and international sports retail brands such as Decathlon, offering a wide range of ice and snow sports equipment and apparel [3] - The event also includes lifestyle brands like Kafa Future Coffee, which enhances the modern consumer experience with automated coffee machine services [3] Group 2: Consumer Engagement - The expo aims to create a platform for interaction between businesses and citizens, showcasing Jinan's achievements in the ice and snow economy while innovating consumption scenarios through a "sports+" approach [4] - Activities such as raffles are organized to increase citizen participation and attraction to the expo [3] - The introduction of convenient services like "Ice and Snow Special Line" and "Ice and Snow All-in-One Ticket" aims to lower the barriers for citizens to participate in ice and snow sports [8] Group 3: Future Prospects - The collaboration with various brands and the promotion of outdoor sports routes for the 2026 Spring Festival are designed to convert interest from the expo into actual participation and consumption in ice and snow sports [8] - The "sports + culture tourism + consumption" model is seen as a vital pathway for transforming Jinan's "cold resources" into a "hot economy," indicating a sustainable development outlook for the ice and snow economy in the region [8]