T3出行预测：“南下避寒”“北上追雪”成春节出行特色

Core Insights - The demand for taxi services during the Spring Festival travel season in 2026 is expected to increase by over 45% year-on-year, with peak travel demand anticipated on February 13 [1][2] Group 1: Travel Demand Trends - The peak travel demand is projected to occur at 6 AM on February 13, with a 48% year-on-year increase in trips to train stations and airports on that day [2] - Notable travel trends include "heading south to avoid the cold" and "going north for snow," with significant increases in demand for taxi services to airports and train stations in cities like Jilin Baishan, Guangdong Shantou, and Shandong Linyi [5] - Nanjing users are identified as the "kings of out-of-town travel," consistently appearing in the top five cities for year-on-year growth in travel demand to airports and train stations [6] Group 2: Commercial Area Travel - There is an expected 10% increase in taxi demand for commercial areas during the Spring Festival, with a 12% increase on New Year's Eve [6] - The top five commercial areas for travel demand during the holiday include Chongqing Jiefangbei, Chengdu Chunxi Road, Guangzhou Changlong-Wanbo, Shenzhen Houhai-Shenzhen Bay, and Harbin Central Street [6] Group 3: Operational Adjustments - To alleviate pressure on transportation in popular cities and key areas, the company plans to actively allocate resources to reduce passenger wait times [10] - The company is preparing over 400 million yuan in driver subsidies to encourage drivers to work during the holiday, offering various incentives such as "year-end bonuses" and "long-term commission-free cards" [11] Group 4: Safety and Support Measures - A safety assurance joint dispatch mechanism has been established, along with a "Safe Spring Festival, Civilized Driving" training program to promote safe driving practices [12] - The company has upgraded safety strategies, including trip recording recognition and passenger alcohol reporting, and implemented a three-in-one mechanism to monitor weather, road conditions, and emergencies [12]