31省2026年扩内需“新招数”：场景创新、供给创新、民生补短板

Core Viewpoint - The expansion of domestic demand is a central theme in the local government work reports across 31 provinces, emphasizing the need for a strong domestic market driven by effective investment and service consumption [1][4]. Group 1: Domestic Demand Expansion - The core logic of domestic demand expansion is to achieve a virtuous cycle of "demand driving supply and supply creating demand" [1]. - The focus has shifted from relying primarily on investment and scale expansion to optimizing demand structure and upgrading drivers, emphasizing quality, sustainability, and endogenous growth of domestic demand [1][5]. - New consumption scenarios are being explored and developed to expand domestic demand growth, with a focus on innovative consumption and service expansion [1][2]. Group 2: Local Government Initiatives - Beijing aims to promote the integration of culture, commerce, tourism, and sports, creating new consumption scenarios such as leisure and fashion [2][4]. - Shanghai plans to enhance service quality and efficiency while developing 20 new integrated service consumption scenarios [2][4]. - Guangdong is focusing on expanding new consumption formats and utilizing artificial intelligence to reshape consumption platforms [2][4]. Group 3: Consumer Trends - Consumption is transitioning from a focus on physical goods to a balanced emphasis on both goods and services, with traditional consumption quality improvement and new consumption expansion being key themes [5][7]. - The "old-for-new" policy is set to become a normalized approach, with local governments expanding subsidy ranges to include various new consumer products [5][6]. - Service consumption is gaining unprecedented attention, with new service consumption areas such as elderly care and cultural tourism being prioritized [7][8]. Group 4: Investment Focus - Investment is being directed towards addressing livelihood shortfalls, upgrading industries, and enhancing infrastructure, with a focus on effective investment as a key driver for expanding domestic demand [9][10]. - Local governments are increasing investment in public services and infrastructure to support consumption and improve living standards [11][12]. - There is a notable shift in investment logic from a focus on physical assets to a balanced approach that includes human capital development [9][12]. Group 5: Emerging Industries - Investment in new infrastructure and emerging industries is being prioritized, with a focus on artificial intelligence, integrated circuits, and biotechnology [13]. - Provinces are establishing mechanisms to leverage social capital for consumption upgrade projects, creating a closed-loop chain of "investment - innovation - output - consumption" [13].