久马高速激活“马生意”

Core Insights - The opening of the Jiuma Expressway has expanded the "horse business" from professional equestrian competitions to more participatory equestrian tourism experiences for ordinary visitors [1][4] Group 1: Infrastructure Development - The Jiuma Expressway, which began construction in 2019, spans 219 kilometers and is currently 186 kilometers open for trial operation, with the remaining 33 kilometers expected to be completed soon [2] - The expressway connects Qinghai's Guoluo Prefecture to Sichuan's Aba Prefecture, significantly improving access to the Hongyuan Grassland, which previously lacked highway connectivity [2] Group 2: Equestrian Tourism Growth - The Hongyuan region, known for its high-quality Hequ horses, is seeing increased interest in equestrian activities, with local clubs attracting international tourists, including over 70 French visitors last year [3][4] - The local government is actively promoting the development of a "horseback economy," hosting various equestrian events that have drawn over 600 participants from across the country [4] Group 3: Future Plans and Investments - Hongyuan County plans to establish a horse industry park covering over 600 acres, with an initial investment of over 100 million yuan, aiming to enhance equestrian tourism through facilities like indoor equestrian performances and themed shows by 2027 [4] - The region is also upgrading 130 horseback riding points and developing four large equestrian clubs to improve the overall tourist experience [4]