AI让“理想养宠”变为可能:2025年中国家用宠物家电行业发展报告

Industry Trends - The pet appliance industry in China is expected to maintain high growth, driven by the trends of "refined pet care" and "technological pet care," with sales projected to reach 2.73 million units and revenue of 1.07 billion yuan by 2025, representing a year-on-year growth of 65% and 31% respectively [1] - The automatic pet feeder is evolving from "automation" to "intelligence," with projected sales of 2.05 million units and revenue of 410 million yuan in 2025, reflecting a year-on-year increase of 64.2% and 33.1% [1] - The smart cat litter box is experiencing steady growth in the high-end market, with sales expected to reach 330,000 units and revenue of 410 million yuan, showing a year-on-year growth of 24.3% and 5.5% [2] - The pet dryer box is emerging as the biggest "dark horse" of the year, with sales projected to reach 340,000 units and revenue of 260 million yuan, marking a year-on-year increase of 149.5% and 103.5% [2] Technological Trends - The integration of IoT and AI is driving the evolution of pet appliances from isolated functionalities to scenario-based intelligence, with connectivity becoming standard and enhanced sensing accuracy [3] - AI algorithms are shifting from "replacing human labor" to "creating value," enabling deep analysis of pet behavior data for health management [3] - Leading brands are promoting interconnectivity among devices to build a "pet health data center," integrating various health metrics for comprehensive pet health profiles [3] Brand Competition - The competitive landscape in the pet appliance market is characterized by "professional brands deepening their expertise, cross-industry brands positioning themselves, and long-tail brands competing fiercely" [4] - Professional brands like Xiaopei and Homan are building strong trust through deep understanding of pet behaviors and continuous product iteration [4] - Ecological brands like Mijia leverage their extensive smart home ecosystems to offer integrated experiences, appealing to tech-savvy consumers [4] Future Outlook - The future of the pet appliance industry will focus on "hardware + data + services" ecosystem competition, emphasizing the need to break down data silos and create unified pet health data platforms [6] - AI technology will advance from "perception" to "cognition and decision-making," enhancing capabilities such as emotion recognition and early disease risk prediction [6] - There is a growing consumer focus on environmental and health indicators, driving brands to incorporate green design principles while also tapping into the market potential of lower-tier cities [6] Overall Summary - The year 2025 is poised to be a year of high-quality development for the pet appliance industry, with three core categories showing differentiated growth, ongoing technological advancements, and intensified brand competition [7] - The development of technology is enabling consumers to envision "ideal pet care," while market competition is pushing companies to focus on core user needs [7] - Future winners will be those brands that effectively address user pain points with solid technological capabilities and enhance human-animal emotional connections through personalized services [7]