Super Bowl commercial curse sends warning on six stocks

Group 1 - The Seahawks' victory in Super Bowl LX is seen as a positive indicator for investors who subscribe to the Super Bowl Indicator theory, although this theory is largely considered disproven and imperfect [2] - A newly identified Super Bowl jinx suggests that companies that purchase Super Bowl advertising within seven years of their IPO may experience significant stock price declines [3][4] - Historical data indicates that nearly all companies that buy national ads during the Super Bowl within seven years of their IPO see their stock prices fall significantly within two years of their first advertisement [4] Group 2 - Carvana, which held its IPO in 2017 and purchased its first Super Bowl ad in 2022, experienced a dramatic stock price drop of 97.5% before recovering to nearly triple its value from the 2022 kickoff price [5] - The jinx is more pronounced for companies that buy ads within five years of their IPO, but it also applies to those six and seven years post-IPO [5] - Companies like Pets.com and FTX are examples of firms that spent on Super Bowl ads and subsequently faced significant declines or failures [5]