Xin Lang Cai Jing·2026-02-11 08:50Core Viewpoint - The "Liangjian Pujiang" initiative in Shanghai aims to enhance personal information protection through legal enforcement, addressing the challenges posed by digital technology in daily life [1][9]. Group 1: Initiative Overview - The "Liangjian Pujiang" personal information protection enforcement action was launched in June 2023, focusing on consumer scenarios that frequently collect personal data [2][4]. - The initiative has evolved over three years, with 2023 focusing on "small cuts" in daily life, 2024 targeting typical scenarios, and 2025 aiming for ecological construction in governance [1][19]. Group 2: Enforcement Actions - The initiative identified eight consumer scenarios with significant data collection issues, including QR code dining, parking payments, and children's education [2][4]. - Major coffee chains like Starbucks were targeted for frequent data collection practices, leading to compliance training and guidance from regulatory bodies [5][6]. Group 3: Legal Framework and Governance - The implementation of the Personal Information Protection Law in 2021 marked a new phase in legal governance, with Shanghai establishing a scene-based governance model [9][10]. - The initiative has created a governance framework that includes collaboration among various departments, breaking down silos for effective enforcement [11][12]. Group 4: Innovative Solutions - The introduction of the "Pure Code" for parking payments allows users to pay without providing personal information, demonstrating innovative governance thinking [13][14]. - The initiative emphasizes a balanced approach to sensitive data collection, advocating for minimal use and maximum transparency [15][16]. Group 5: Long-term Mechanisms - The "Liangjian Pujiang" initiative has transitioned from a special action to a sustainable governance model, establishing a closed-loop enforcement process [19][20]. - By 2025, the initiative aims to solidify its achievements through continuous legal guidance and compliance resources for businesses [20][21].