“一季火”到“四季旺”，威海构建全域旅游发展新格局

Core Insights - Weihai's tourism industry is transitioning from a seasonal focus to year-round popularity, driven by the "Thirteenth Five-Year Plan" initiatives and the "Thousand Miles of Mountains and Seas, Free Weihai" brand [1] Group 1: Industry Development - Weihai has established a comprehensive tourism coordination mechanism, leading to the successful launch of over 200 tourism projects with an investment exceeding 27 billion yuan during the "Thirteenth Five-Year Plan" period [1] - The city has introduced over 30 tourism credit products and hosted special financial meetings to support tourism enterprises, including the first batch of long-term special treasury bonds [1] - Weihai has received nearly 300 provincial and national honors, including recognition from the United Nations World Tourism Organization [1] Group 2: Infrastructure and Product Innovation - The city has developed a high-standard self-driving tourism road, spanning 1,001 kilometers, connecting over 90% of its core tourism resources, and has become a significant attraction for leisure travelers [2] - The self-driving route has led to the creation of seasonal tourism products, enhancing visitor experiences with activities tailored to each season [2] - The road has achieved a daily visitor flow exceeding 850,000, with self-driving tourism accounting for over 77% of total visitors [2] Group 3: International Tourism Growth - Weihai's tourism bureau has implemented measures to enhance inbound tourism, promoting the "Welcome to Shandong, First Stop Weihai" brand [3] - The city has organized promotional trips to key markets such as South Korea, Japan, and Russia, resulting in significant inbound tourist groups [3] - A partnership with the Korean Walking Association aims to bring over 10,000 tourists to Weihai annually [3] Group 4: Brand Promotion and Marketing - Weihai has gained national media attention through various promotional campaigns, including features on CCTV and participation in live broadcasts reaching nearly 6.5 million viewers [4] - The city has successfully marketed its winter tourism offerings, becoming a popular destination for younger demographics [4] - Continuous advertising efforts in high-traffic areas, such as the Beijing Tiananmen subway station, have reached over 600 million people, enhancing Weihai's visibility as a tourist destination [4]