Jin Rong Jie·2026-02-11 09:22Core Viewpoint - Longfor Group demonstrates a steady operational performance with ongoing transformation effects, as evidenced by its January 2026 sales data and overall financial results [1][3]. Group 1: Operational Performance - In January 2026, Longfor Group achieved a contract sales amount of 2.45 billion yuan, with a sales area of 300,000 square meters [1]. - The revenue for January 2026 reached approximately 2.27 billion yuan, with a year-on-year growth of 5.1% [1]. - For the full year of 2025, Longfor Group reported operational revenue of approximately 26.77 billion yuan, with a tax-inclusive amount of about 28.54 billion yuan, reflecting a 5.0% year-on-year increase [2]. Group 2: Land Acquisition and Development - In January 2026, Longfor Group added two new land reserves in Qingdao and Wuxi, with a total construction area of 142,947 square meters and an equity land price of 865 million yuan [2]. - The land acquisition strategy has shifted towards quality over quantity, with a land acquisition amount of approximately 3.6 billion yuan in 2025, representing a land acquisition intensity of about 6% [3]. Group 3: Market Position and Future Outlook - Huatai Securities indicates that Longfor Group's value is underestimated, particularly in commercial real estate and service business growth potential [3]. - The company has maintained a disciplined financial approach, which positions it favorably within the industry, especially as the market begins to recover [4]. - Recent reports from various securities firms suggest that the most challenging period for the real estate industry may be over, with quality developers like Longfor Group expected to lead the recovery [5].