P&G(US:PG) Xin Lang Cai Jing·2026-02-11 09:27Group 1 - The core idea of the article highlights the integration of AI technology with the beauty industry, leading to innovative cross-industry collaborations and the emergence of "tech beauty" as a new market space [1][3] - Procter & Gamble's skincare brand OLAY launched its first AI New Year music album, featuring five diverse songs and a music short film, to connect emotional sentiments with consumers [1][3] - OLAY has been continuously innovating since entering the Chinese market in 1988, leveraging AI and other advanced technologies to enhance product quality and marketing strategies [3][4] Group 2 - The beauty industry is increasingly utilizing emerging technologies like VR/AR, which not only revitalizes brand marketing but also reshapes retail experiences and digital assets [4][5] - The upcoming trends suggest that as new technologies mature, virtual marketing will become more interactive and diverse, providing beauty brands with new opportunities for growth [5]