滑雪这门生意，卷起来了

Core Insights - The 2026 Milan-Cortina Winter Olympics have sparked a surge in winter sports enthusiasm in the Yangtze River Delta region, continuing the momentum from the 2022 Beijing Winter Olympics [1][2] - The region has seen a significant increase in the number of indoor ski resorts, with Jiangsu and Zhejiang leading the nation in terms of facility count, surpassing traditional winter sports strongholds in Northeast China [1] Group 1: Athlete Development and Participation - Many athletes from the Yangtze River Delta are transitioning from other sports to winter sports, indicating a growing emphasis on winter sports in the region [3] - Notable examples include athletes like Ying Qing and Lin Qinxin, who have successfully transitioned from track and field to bobsleigh and skeleton, respectively [3] - The Shanghai curling team is a product of collaboration between educational institutions and sports authorities, showcasing a structured approach to talent development in winter sports [3] Group 2: Youth Engagement and Education - Zhejiang has been proactive in promoting winter sports among youth, integrating them into school curricula and establishing teams that have achieved national recognition [4] - The inclusion of winter sports in local competitions, such as the Zhejiang Provincial Games, marks a significant step in popularizing these activities [4] - The National Sports Administration's report indicates a rising enthusiasm for winter sports among residents in the Yangtze River Delta, with strong consumer willingness and capability [4] Group 3: Economic Impact and Trends - The indoor ski industry in the Yangtze River Delta is experiencing explosive growth post-Beijing Winter Olympics, with facilities like Qiao Bo Ice and Snow World seeing increased visitor numbers [5][6] - The region's ski resorts are becoming key drivers of local economic activity, with initiatives to integrate winter sports with tourism and cultural events [6] - Data from the 2024-2025 China Ski Industry White Paper shows that Zhejiang ranks first among southern provinces in terms of ski participation, with significant local tourism consumption [6] Group 4: Infrastructure Development - The Yangtze River Delta has seen the opening of several large indoor ski resorts, with plans for more facilities underway, including the upcoming Shanghai Yao Xue Ice and Snow World [7] - Future projects in cities like Hangzhou and Taicang are set to enhance the region's winter sports infrastructure, further solidifying its status as a winter sports hub [7] - The trend of "Northern snow moving South" is expected to continue, with a growing number of enthusiasts and facilities in the region [8]