高德扫街榜春节促消费：飞行街景覆盖100万商家，20城年味一触即达

Group 1 - The core idea of the news is that the upcoming Spring Festival in 2026 is expected to ignite a surge in offline consumption, driven by various promotional activities and digital enhancements by Gaode's Street Ranking initiative [1] - Gaode's Street Ranking has launched a series of consumer promotion actions, including providing access to street view services for over 1 million merchants and releasing a guide to 20 cities rich in local flavor [1][5] - The initiative aims to support merchants in maximizing the Spring Festival consumption peak through a large-scale incentive program, offering up to 200,000 yuan in advertising flow incentives for new merchants adopting the "Flying Street View" feature [2][4] Group 2 - The "Flying Street View" feature allows consumers to experience a realistic navigation and store exploration, enhancing their confidence in making purchasing decisions [2][4] - Data shows that merchants who have adopted the "Flying Street View" feature have experienced over a 40% increase in daily traffic and over a 23% increase in daily transaction volume on the Gaode platform [4] - The 2026 Spring Festival Flavor Guide focuses on 20 popular cities, providing users with a comprehensive decision-making guide for dining, entertainment, and travel [5][17] Group 3 - Gaode is collaborating with local cultural and tourism departments to explore regional characteristics and boost offline consumption, exemplified by the "Le You Guangdong" series of cultural tourism maps [18] - The collaboration includes the creation of a provincial-level "Street Ranking" that integrates authoritative data from local tourism departments with real user travel data for ranking and recommendations [18] - The initiative aims to highlight hidden local gems and enhance the visibility of unique shops and attractions, contributing to the growth of the "smoky economy" during the Spring Festival [18]