喜力拟裁员超5000人

Core Viewpoint - Heineken N.V. reported a stable profit but a slight decline in sales, announcing a global workforce reduction of 5,000 to 6,000 employees and lowering its 2026 operating profit growth forecast to 2% to 6% from the previous 4% to 8% [2][4] Financial Performance - Net revenue reached €28.89 billion with an organic growth of 1.6% - Operating profit was €4.385 billion, showing an organic growth of 4.4% and an operating profit margin increase of 41 basis points to 15.2% - Diluted earnings per share (EPS) was €4.78, reflecting a year-on-year growth of 3.6% [2][3] Sales and Market Share - Global total sales decreased by 1.2%, with combined sales down 2.1% but licensed sales increased by 17.8% - Market share grew in the Americas, Africa, the Middle East, and Asia-Pacific, offsetting a slight decline in Europe [3][4] Strategic Initiatives - The workforce reduction is part of the "EverGreen 2030" strategy, representing approximately 5.6%-6.7% of the global workforce of 89,000 employees, to be completed by 2026-2027 - The reasons for layoffs include addressing slowing global beer demand and optimizing operational efficiency through digital supply chain initiatives and closing inefficient breweries [4][5] Future Outlook - Heineken has adjusted its 2026 operating profit growth forecast, reflecting cautious market conditions, with variable costs expected to grow at a low single-digit rate per hectoliter - The company completed the acquisition of Central America's FIFCO beverage and retail business, which is expected to enhance EPS by 2% to 3% - Heineken announced a €1.5 billion share buyback plan, having completed the first tranche of €750 million, and plans to distribute a €1.90 dividend per share for 2025, maintaining a 39.3% payout ratio [5]