JOEONE(SH:601566) Xin Lang Cai Jing·2026-02-11 10:16Core Viewpoint - The article highlights the significant role of Jiuwang in supporting China's sports initiatives, particularly during the Milan Winter Olympics, showcasing its commitment to high-quality sportswear and engaging marketing strategies to connect with consumers [1][3][21]. Group 1: Sponsorship and Brand Presence - Jiuwang serves as the official sponsor of the Chinese Olympic Committee, providing high-quality apparel for over a hundred officials participating in the Winter Olympics [1][21]. - The brand has a history of collaborating with the Chinese Olympic Committee, having designed ceremonial outfits for various events since 2018, including the Jakarta Asian Games and the Tokyo Olympics [3][13]. Group 2: Marketing and Consumer Engagement - Jiuwang has partnered with Migu Video to create an immersive viewing experience for the Winter Olympics, focusing on key events where the Chinese team is expected to excel [5][15]. - The company has launched a nationwide prize-winning guessing game related to the Winter Olympics, encouraging consumer participation and enhancing brand engagement through multiple channels [8][18]. Group 3: Brand Philosophy and Vision - Jiuwang emphasizes a comprehensive marketing approach that integrates professional support for athletes with consumer engagement, reflecting the spirit of sportsmanship [11][21]. - The brand aims to embody the craftsmanship and dedication of Chinese manufacturing, aligning itself with the aspirations of the Chinese athletes and the broader national pride during the Winter Olympics [11][21].