Core Viewpoint - A real estate promotion in Hangzhou offering gold with home purchases has resulted in unexpected asset appreciation for homeowners, showcasing a form of passive "asset hedging" as gold prices surged while property values declined [1][2][3] Summary by Relevant Sections Promotion Details - In June 2023, a real estate project in Hangzhou's Lin'an District launched a "buy a house, get gold" promotion, offering between 700 grams to 1000 grams of gold depending on the unit type [1][2] - At the time, gold was priced at approximately 450 yuan per gram, making the 1000 grams of gold worth about 450,000 yuan, which represented an 18% discount on a 2.5 million yuan property [1][2] Market Changes - Over two and a half years, international gold prices rose significantly, reaching around 1120 yuan per gram, marking an increase of nearly 149% [1][2] - The value of the 1000 grams of gold received by homeowners increased from approximately 450,000 yuan to about 1.12 million yuan [1][2] Property Value Decline - Concurrently, property prices in the Lin'an area saw a notable decline, with the price per square meter dropping from about 22,000 yuan to approximately 14,700 yuan [1][2] - The value of the same 119 square meter property decreased from 2.5 million yuan to around 1.63 million yuan, a reduction of about 870,000 yuan [1][2] Asset Appreciation - Despite the decline in property value, the increase in gold value resulted in an overall asset appreciation of approximately 250,000 yuan for homeowners [3]
一小区两年前“买房送黄金”,如今250万元的房子市值缩水87万元,送的1000克黄金暴涨到112万元,住户资产增值了
Xin Lang Cai Jing·2026-02-11 10:16