深圳提“进一步激发有潜能的消费” 代表委员支招

Core Viewpoint - The Shenzhen government is focusing on stimulating potential consumer demand as a key strategy for economic growth, with various initiatives proposed to enhance local consumption and support small businesses [1][2]. Group 1: Government Initiatives - Shenzhen's mayor emphasized "expanding domestic demand" as a top priority, aiming to stimulate consumption in sectors like automotive aftermarket, artificial intelligence, and local products [1]. - The government plans to invest nearly 800 million yuan (approximately 113 million USD) for consumption promotion, including over 600 million yuan for "trade-in" programs and 70 million yuan for a "reward invoice" initiative [2]. - Additional funding from various districts will exceed 80 million yuan to support local consumption efforts [2]. Group 2: Local Consumption Support - Local representatives suggest focusing on supporting small and micro businesses, particularly in the "smoky economy" and local cultural activities, to enhance consumer engagement [2]. - Recommendations include issuing universal consumption vouchers for sectors like dining and services to stimulate spending and attract foot traffic to local businesses [2]. - There is a call for enhancing promotional channels for local consumption, especially targeting foreign tourists through point-to-point marketing at entry and exit points [3]. Group 3: Outdoor and Cultural Consumption - Suggestions were made to activate outdoor cultural and tourism consumption by creating a closed-loop model that encourages health and spending through activities like family learning and themed outdoor routes [5]. - Monthly outdoor tourism-themed consumption vouchers are proposed, along with a points system for engaging in outdoor activities that can be converted into spending [5]. - The strategy includes optimizing participation processes for users from the Greater Bay Area and providing exclusive cross-border transportation benefits to attract visitors [5].