节前探店丨政策“焕新”生暖意

Group 1 - The new round of consumer goods trade-in policy officially started on January 1, 2026, with differences from last year's policy aimed at boosting consumption [1] - In Yinchuan, Ningxia, sales in stores are expected to increase due to the "national subsidy" support, indicating a positive market response [1] - In 2025, over 11.5 million vehicles were traded in under the old-for-new policy, with nearly 60% being new energy vehicles, reflecting a significant shift in consumer preferences [1] Group 2 - The implementation of the new "national subsidy" policy is expected to enhance industry confidence, stabilize market expectations, and drive an expansion and upgrade of automotive consumption across the entire supply chain [1] - Promotional activities in various stores and sales venues have surged, stimulating the consumption market ahead of the Spring Festival [1]