高德飞行街景助力春节消费：超100万商家预约，首批商家营收增长23%

Core Viewpoint - The article highlights the significant boost in offline consumption during the 2026 Spring Festival, driven by initiatives from Gaode's Street Scanning List, which aims to enhance consumer engagement and support local businesses through digital tools and promotional activities [1][3]. Group 1: Business Initiatives - Gaode's Street Scanning List has launched a large-scale incentive program for over 1 million merchants, offering up to 200,000 yuan in advertising flow incentives for those who activate the "Flying Street View" feature [3]. - The "Flying Street View" technology provides realistic navigation and store exploration experiences, leading to a reported over 40% increase in daily traffic and over 23% increase in daily transaction volume for participating merchants [3]. Group 2: Consumer Engagement - Gaode has released the "2026 Spring Festival Flavor Guide," featuring 20 cities known for their local cultural experiences, to assist consumers in making informed decisions about dining and entertainment [4][6]. - A themed activity called "Street Scanning Wishes, Prosperous New Year" will launch on February 12, allowing users to make wishes for their favorite local shops or travel destinations, with a chance to win up to 1,888 yuan in "Street Scanning Red Envelopes" [6]. Group 3: Regional Collaboration - Gaode collaborates with local cultural and tourism departments to promote regional characteristics and boost offline consumption, exemplified by the "Le You Guangdong" series of cultural maps developed in partnership with Guangdong's tourism department [7]. - The collaboration includes the creation of a province-level "Street Scanning List" that features local attractions and offers real-time updates on activities, enhancing consumer navigation and engagement [7].