广电总局、商务部：开展餐饮老字号短视频宣传活动

Core Viewpoint - The National Radio and Television Administration and the Ministry of Commerce have announced a short video promotion campaign for time-honored catering brands, aimed at enhancing consumer engagement and promoting traditional dining experiences during the Chinese New Year [1] Group 1: Campaign Details - The campaign will run from February 2026 to March 3, 2026, following the issuance of the notification [1] - Local broadcasting and commerce authorities will guide media in creating distinctive and widely disseminated short videos [1] Group 2: Focus Areas - The campaign will highlight the historical stories, skill inheritance, and culinary flavors of time-honored catering brands [1] - It will emphasize consumer scenarios such as New Year's Eve dinner packages and reunion banquets created by these brands [1] Group 3: Communication Strategy - The initiative aims to use engaging and relatable narrative styles to tell the modern stories of time-honored brands [1] - The goal is to attract more consumers to explore these traditional dining options and experience the essence of Chinese New Year [1]