节前探店丨特产“链”动消费活力

Core Insights - The article highlights the vibrant economic activity in China during the year-end period, particularly through local specialty stores that are experiencing a surge in sales due to various consumer demands [1]. Group 1: Economic Activity - The specialty store in Yinchuan, Ningxia, has entered a peak sales season since the beginning of the lunar calendar, with increasing foot traffic and sales [1]. - Demand from local residents stocking up for the New Year, tourists purchasing gifts, and businesses buying in bulk for employee benefits has contributed to the rising sales figures [1]. Group 2: Government Initiatives - The surge in sales is supported by national consumer promotion policies, such as the "Taste of the New Year" campaign initiated by the Ministry of Agriculture and Rural Affairs during the New Year and Spring Festival [1]. - The launch of the 2026 National Online New Year Goods Festival has created a platform for connecting production and sales, enhancing the market for specialty agricultural products [1]. Group 3: Local Promotions - Ningxia has implemented the "Running Ningxia: 'Code' Shopping" online New Year promotion, alongside offline initiatives like distributing consumer vouchers and hosting specialty goods fairs to ensure policy benefits reach both buyers and sellers [1]. - The advancement of express delivery services into an "hour-level" era has allowed Ningxia's specialties to transcend regional limitations, expanding their market reach nationwide [1]. Group 4: Consumer Trends - The article emphasizes that the lively consumption atmosphere, from local specialty shops to major urban consumption terminals, reflects a strong driving force for sustained economic growth, contributing to a more optimistic outlook for the year-end [1].