开发商“神操作”:买房送2斤黄金,2年后业主1套房跌了87万元,黄金价值却飙升至112万元!年终奖励送黄金,也流行起来
Mei Ri Jing Ji Xin Wen·2026-02-11 12:14

Group 1: Real Estate and Gold Promotion - A real estate project in Hangzhou offered a "buy a house, get gold" promotion two years ago, which has resulted in unexpected asset appreciation for homeowners as gold prices surged while property values declined [2] - The promotion included gifts of gold ranging from 700 grams to 1000 grams, with the value of the gold at the time estimated at approximately 45 million yuan, equating to an 18% discount on the property price [2] - As of now, the international gold price has increased by nearly 149%, raising the value of the 1000 grams of gold from about 45 million yuan to approximately 112 million yuan, while the property value has decreased from 250 million yuan to around 163 million yuan [2] Group 2: Gold as a Corporate Reward - Companies are increasingly rewarding employees with gold, as seen with Chasing Technology, which distributed 1 gram of gold to employees, highlighting a trend in corporate gifting [6][7] - The gaming industry has also adopted this trend, with companies like Mu Tong Technology giving out customized 5-gram gold bracelets and other rewards, reflecting a growing popularity of gold as a corporate incentive [6][9] - Other companies, such as Bo Ke City and MiHoYo, have also incorporated gold into their year-end rewards, with significant amounts being awarded to long-serving employees, indicating a shift towards gold as a preferred reward [13][16]