Fidelity vs. Vanguard: Which Brand Wins for Dividend Investors?

Core Insights - Vanguard and Fidelity are major players in the investment sector, managing trillions of dollars in assets and serving as key investment options for various financial objectives [1] Group 1: Dividend ETFs Overview - Both Vanguard and Fidelity provide quality exchange-traded funds (ETFs) focused on income generation, although they offer a limited selection of dividend ETFs [2] - Vanguard's Dividend Appreciation ETF (VIG) targets companies with at least 10 years of consecutive annual dividend growth, excluding the top 25% of yields [4] - The Vanguard International Dividend Appreciation ETF (VIGI) requires a seven-year track record of annual dividend growth, differing from its U.S. counterpart [4] - Vanguard's High Dividend Yield ETF (VYM) selects the top half of U.S. dividend-paying stocks based on yield [5] - The Vanguard Wellington Dividend Growth Active ETF (VDIG) is actively managed and focuses on high-quality companies with a history of dividend growth [6] - Fidelity's High Dividend ETF (FDVV) emphasizes yield while also considering dividend growth rate and payout ratio, adding a multi-factor approach [7] - Fidelity's Dividend ETF for Rising Rates (FDRR) evaluates stocks based on their correlation to 10-year Treasury yields, in addition to yield and growth factors [8]