高德：超100万商家预约飞行街景，首批商家营收增长23%

Group 1 - The core initiative of Gaode's "Street Scanning List" is to launch a series of promotional actions for the Spring Festival, providing access to flight street view services for over 1 million merchants nationwide and releasing a "20 Major Flavor Cities Guide" to boost the "fireworks economy" during the holiday [1][3] - To support offline merchants in seizing the Spring Festival consumption peak, Gaode has introduced a large-scale incentive program, offering up to 200,000 yuan in advertising traffic incentives for new merchants who activate the flight street view feature [1][3] - As of now, over 1 million merchants have applied to activate the flight street view feature, with initial data showing that merchants who went live with this feature experienced over 40% growth in daily traffic and over 23% growth in daily transaction volume on the Gaode platform [1][3] Group 2 - Gaode has released the "2026 Spring Festival Flavor Guide," focusing on 20 popular cities known for their festive atmosphere, providing users with a one-stop consumption decision-making guide [2][4] - To enhance festive interaction, Gaode will launch the "Street Scanning Wish, Fortune-Filled New Year" themed activity on February 12, where participants can win up to 1,888 yuan in "Street Scanning Red Envelopes" [2][4] - Gaode is collaborating with regional cultural and tourism departments to explore local festive characteristics, promoting offline consumption development, exemplified by the launch of the "Enjoy Guangdong" series of cultural and tourism maps in partnership with the Guangdong Provincial Department of Culture and Tourism [2][4]