New York Times Advertising and Magnite Enter Strategic Collaboration for In-App Supply

Core Insights - The collaboration between The New York Times Advertising and Magnite aims to enhance mobile advertising performance by utilizing Magnite's DV+ platform for private marketplace deals, providing advertisers access to premium audiences in trusted environments [1][4] Group 1: Market Trends - Mobile in-app advertising is expected to grow by 24% by 2027, driven by increased user engagement in premium app environments and AI-powered content discovery [2] - The New York Times is investing in its app to create a more immersive experience, resulting in a doubling of its app audience over the last two years, reaching tens of millions of unique visitors weekly [3] Group 2: Advertising Performance - The New York Times has achieved a nearly 19% year-over-year increase in click-through rates (CTR), attributed to its combination of large audience scale and high performance [3] - The collaboration with Magnite allows marketers to access The New York Times's in-app ad inventory, providing the necessary control and addressability to effectively reach their target audiences [4]