喜力啤酒销售低迷 拟借助人工智能“增效”裁员6000人

Core Viewpoint - Heineken plans to lay off up to 7% of its workforce due to weak beer sales last year, aiming to enhance efficiency through artificial intelligence [1][4]. Group 1: Financial Performance - Heineken reported a 2.4% decline in total beer sales for 2025, while adjusted operating profit grew by 4.4% [1][4]. - The company set a target for operating profit growth of 2% to 6% for this year [1][4]. - Heineken's stock price increased by 3.4%, with a year-to-date gain of nearly 7% [1][4]. Group 2: Workforce Reduction - The company plans to cut 5,000 to 6,000 jobs over the next two years as part of its efficiency strategy [1][4]. - Approximately 3,000 positions will be transferred to business services, emphasizing the role of digitalization and AI in ongoing efficiency improvements [2][5]. Group 3: Strategic Initiatives - Heineken's "Evergreen 2030" strategy focuses on three core areas: accelerating growth, enhancing production efficiency, and future readiness [2][5]. - The outgoing CEO, Van den Brink, stated that efficiency is the primary goal of the Evergreen strategy, with a commitment to save €400 million to €500 million annually [1][4].