Group 1: Real Estate and Gold Promotion - A real estate project in Hangzhou offered a "buy a house, get gold" promotion two years ago, resulting in unexpected asset appreciation for homeowners as gold prices surged while property values declined [3] - The promotion included gifts of gold ranging from 700 grams to 1000 grams, with the value of 1000 grams of gold at approximately 45,000 yuan at the time, equating to an 18% discount on the property price [3] - As of now, the international gold price has risen to about 1120 yuan per gram, marking a nearly 149% increase, while the property value has decreased from 2.2 million yuan to approximately 1.63 million yuan, leading to a net asset appreciation of about 250,000 yuan for homeowners [3] Group 2: Gold as Employee Incentives - Companies are increasingly rewarding employees with gold as part of year-end bonuses, with some firms distributing gold bars or gold jewelry as gifts [6][9] - For instance, employees at Chasing Technology received 1 gram of gold each, while other companies like Mu Tong Technology and Ji Bi Te offered gold bracelets and coins as part of their incentive programs [9][13] - The trend of distributing gold as rewards has gained popularity, with various companies providing significant amounts of gold to long-serving employees, reflecting a shift in corporate gifting practices [13][16]
跑赢楼市的不是政策,是开发商送的那2斤黄金
Mei Ri Jing Ji Xin Wen·2026-02-11 13:31