Experian(US:EXPGY) Businesswire·2026-02-11 13:31Core Insights - DAS Technology has partnered with Experian to integrate automotive audience segments into the DAS CX Platform, enhancing precision targeting and personalized engagement for automotive dealers [1] - The collaboration aims to provide dealers with actionable insights to improve sales and service outcomes, focusing on high-intent audiences and reducing marketing waste [1] Group 1: Partnership and Integration - The integration connects Experian's automotive audience segments with DAS Technology's AI-native Customer Data & Experience Platform (CDXP) [1] - Dealers can identify in-market shoppers and activate high-intent audiences, improving conversion rates across sales and service [1] - The solution allows for immediate activation of insights through marketing, lead response, and retention workflows without the need for disconnected tools [1] Group 2: Benefits for Dealers - Dealers can measure performance impact through dashboards that link audience strategy, campaign execution, and sales outcomes [1] - The platform helps identify service and trade-up opportunities by targeting lapsed service customers and equity-positive owners [1] - Automated lead engagement is prioritized across various channels using insights from Experian, enhancing customer interaction [1] Group 3: Operational Efficiency - The combined solution is expected to lead to greater operational efficiency by managing prioritization and outreach [1] - Marketing waste is reduced by concentrating spend on verified market opportunities [1] - Higher engagement and conversion rates are anticipated through automated, personalized follow-ups [1] Group 4: Company Background - DAS Technology has over 16 years of experience, serving more than 9,300 dealers and supporting approximately 37% of U.S. automotive retail transactions [1] - Experian is a global data and technology company, operating across various markets and employing over 25,200 people worldwide [1]