PNC Wealth Management Launches Premier Client: An Integrated Banking and Investing Experience for the Emerging and Mass Affluent

Core Insights - PNC Wealth Management has launched the PNC Premier Client program, designed to provide an integrated banking and investment experience for clients with over $100,000 in assets, addressing the needs of the emerging and mass affluent market [1] Group 1: Service Offering - The PNC Premier Client program will feature elevated branch hospitality, transforming 200 branches into Premier Branches by 2027, offering modern aesthetics and high-end client amenities [1] - Comprehensive products and solutions will be provided, focusing on personalized financial planning that caters to the specific needs of affluent clients [1] - A concierge service will be available, offering personalized support through an enhanced servicing team [1] Group 2: Client Engagement - Dedicated, integrated teams consisting of personal bankers and financial advisors will work together to provide a seamless experience tailored to clients' financial goals [1] - The program aims to address the evolving financial needs of clients, particularly those who are active with their finances and focused on long-term goals like retirement savings [1] Group 3: Market Demand - PNC's internal research indicates there are over 26 million "mass affluent" households in the U.S., who are looking to improve their lifestyle while building wealth [1] - The launch of the PNC Premier Client program is a response to the demand for a more tailored, high-touch approach to financial services for this demographic [1]