ZACKS·2026-02-11 13:51Core Insights - Uber Technologies (UBER) and Baidu (BIDU) are launching the Apollo Go autonomous ride-hailing service on the Uber platform in Dubai, marking a significant step in their global partnership [1][10] Group 1: Service Launch and Expansion - The rollout of the Apollo Go service is expected to begin in the coming month, initially covering select locations in the Jumeirah area, with plans for citywide expansion based on operational performance and regulatory approvals [2] - Riders using the Uber app will have the option to be matched with a fully driverless Apollo Go vehicle when booking UberX or Uber Comfort, and can also choose an "Autonomous" ride directly through the app [3] Group 2: Strategic Importance and Growth - The Dubai deployment builds on previous expansion plans, including a service introduction in London, and highlights Dubai's role in Baidu's international growth strategy [4] - Apollo Go has established itself as a leading autonomous ride-hailing platform, having logged over 240 million autonomous kilometers globally, with more than 17 million rides completed as of October 31, 2025 [5] Group 3: Collaboration and Market Position - The collaboration with Baidu aligns with Uber's strategy of partnering with technology leaders to advance automation goals while minimizing R&D expenses associated with in-house development [6] - In December 2025, Uber partnered with WeRide to launch robotaxi services in Dubai, further enhancing its presence in the autonomous vehicle market [7] Group 4: Financial Performance - UBER's shares have declined over the past year, underperforming the Zacks Internet-Services industry during the same period [8] - UBER currently trades at a 12-month forward price-to-sales ratio of 2.56X, which is considered inexpensive compared to its industry [12]