Core Viewpoint - The domestic pet industry is experiencing rapid growth, driven by increasing health care awareness among pet owners, leading to a surge in demand for pet hygiene products [1] Group 1: Company Strategy - The termination of the acquisition of Gao Ye Jia will not affect the company's progress in developing its own brands in the domestic market [1] - The company will maintain ongoing communication with Gao Ye Jia as one of its shareholders [1] - The company plans to invest in multiple domestic pet industry chain enterprises through industrial funds or direct investments to support the rapid development of its own brands [1] Group 2: Marketing and Brand Development - The company has increased promotional investments for its domestic brand business, focusing on its own brands "HUSHPET" and "Yi Ping Hua Fang" [1] - Online marketing efforts are being conducted through platforms like Douyin and Xiaohongshu to enhance content creation and dissemination [1] - The company actively participates in various pet industry exhibitions and themed events to strengthen pet owners' recognition and acceptance of its products and brands [1] - The company aims to continuously expand its market share in the domestic market and promote steady growth in its own brand business [1]
依依股份:本次终止收购高爷家事项,不会影响公司国内市场自主品牌的布局进度