Core Viewpoint - The domestic pet industry is experiencing rapid growth, driven by increasing health care awareness among pet owners and a rising demand for pet hygiene products [1] Group 1: Company Strategy - The company is increasing promotional investments in its own brands, focusing on "HUSHPET" and "Yiping Huafang" [1] - The company is leveraging online platforms like Douyin and Xiaohongshu for content creation and dissemination, while also participating in various pet industry exhibitions and themed events to enhance brand recognition [1] - The company aims to steadily expand its market share in the domestic market through these initiatives [1] Group 2: Investment Activities - The company is participating in the investment of Ruipai Pet Hospital, which has submitted its application for listing on the Hong Kong Stock Exchange, with the application being accepted in December 2025 [1] - Future developments regarding Ruipai Pet Hospital will be disclosed through information releases [1]
依依股份：公司已加大推广投入，重点布局“乐事宠（HUSHPET）”“一坪花房”等自有品牌