CarGurus Expands “Big Deal” Brand Campaign, Introducing AI-Powered Dealership Mode™ and CarGurus Discover

Core Insights - CarGurus, the leading automotive shopping site in the U.S., is expanding its "Big Deal" brand campaign to enhance the car buying and selling experience through innovative AI-powered products [3] Product Innovations - Dealership Mode: This feature in the CarGurus app uses location data to customize the shopping experience at specific dealerships, allowing users to browse inventory, access car details, and receive unbiased recommendations [3] - CarGurus Discover: An AI-driven search tool that allows users to describe their car preferences in their own words, returning a curated list of options based on their priorities such as budget and must-have features [3] Marketing Strategy - The second phase of the "Big Deal" campaign will be promoted through various channels including TV, digital platforms, and influencer marketing, starting in early February [3] Company Background - CarGurus was founded in 2006 with a mission to enhance transparency in car shopping, and it has become the most visited automotive shopping site in the U.S. with a vast selection of vehicles and dealer networks [5] - The company operates online marketplaces in the U.S., U.K., and Canada, and includes brands like PistonHeads and Autolist [6]