昔日顶流水果价格创近5年新低 “车厘子自由”为何在2026年初实现

Core Insights - The price of cherries in China has significantly decreased as the 2026 Spring Festival approaches, with prices dropping from 159.9 yuan/kg in November 2025 to 79.9 yuan/kg in January 2026 for the same product [1] - The wholesale price of Chilean cherries has fallen by approximately 22% year-on-year as of February 5, 2026, and is down 39% compared to 2024, marking a five-year low for this season [1] Group 1: Price Trends - The price of cherries typically decreases from November to February due to increased supply, aligning with supply and demand dynamics [1] - In January 2026, the wholesale price of cherries fell below 50 yuan/kg, compared to 60-70 yuan/kg in 2025 and 70-80 yuan/kg in 2024 [5] - The current season's cherry prices are significantly lower than in previous years, with a noted drop of over 15% for cherries compared to other imported fruits [10] Group 2: Supply and Demand Dynamics - Approximately 98% of cherries imported into China during winter come from Chile, which dominates the global cherry export market [2][3] - Chile's cherry export volume accounts for 64% of global exports, with a significant increase in planting area from 38,000 hectares in 2019 to about 80,000 hectares in 2025 [6] - The increase in supply from Chile, combined with efficient cold chain logistics, has contributed to the lower prices in the Chinese market [5][6] Group 3: Quality and Consumer Perception - Despite the lower prices, some consumers have reported quality issues, such as dark spots around the fruit's core and a bitter taste [1] - The variety of cherries available from Chile, including popular types like Rainier and Brooks, caters to diverse consumer preferences [4] - The nutritional benefits of cherries, including high sugar content and essential minerals, contribute to their popularity as a festive fruit [4] Group 4: Market Trends for Other Fruits - The overall trend in the high-end imported fruit market shows a decline in prices, with 90% of monitored fruit categories experiencing price drops [9] - Other imported fruits, such as blueberries and citrus, are also facing price pressures due to increased domestic production [11] - The competitive landscape for imported fruits is shifting, with both international supply expansion and domestic cultivation impacting pricing strategies [11]