品牌价值超35亿元！这款被“虫”咬过的广东茶，凭什么出圈？

Core Viewpoint - The article highlights the rising brand value of Zijin tea, which has surpassed 3.5 billion yuan, and its unique production process involving the small green leafhopper, which enhances the tea's flavor and market appeal [6][7]. Industry Overview - The tea industry in Zijin County has seen significant growth, with a total tea garden area of 90,000 acres and a comprehensive industrial output value exceeding 2.5 billion yuan [6]. - Zijin County is recognized as the largest producer of cicada tea in China, attributed to its unique ecological conditions and the presence of the small green leafhopper [19][20]. Ecological Foundation - The region's favorable climate, with a high forest coverage rate of 76.7%, supports the cultivation of high-quality tea [9][10]. - The local tea farmers have adopted organic farming practices to ensure a sustainable environment for the small green leafhopper, which is crucial for the tea's unique flavor [21][23]. Technological Advancements - Research initiatives have led to the development of a planting model that combines soil testing and ecological control of the small green leafhopper, resulting in a 10% increase in cicada tea yield [40][42]. - Collaborations with agricultural research institutions have enhanced the production techniques and quality of Zijin cicada tea [45]. Market Expansion - The brand's recognition has grown significantly, with plans for participation in major tea expos in cities like Hangzhou and Shenzhen, leading to over 12 million yuan in signed contracts with distributors [52][54]. - The promotion of Zijin cicada tea through various media channels has increased its visibility, with social media engagement rising from 11 million to 21 million in a year [64]. Innovative Integration - The county is actively promoting tea tourism, creating themed travel routes that integrate local culture and tea experiences, which have attracted over 291,300 visitors and generated 300 million yuan in tourism revenue [86][87]. - New product development is underway, including tea-infused beverages and snacks, aimed at diversifying consumption scenarios and meeting modern consumer demands [90][92].