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Core Viewpoint - The article highlights the promotion of "Gao Yao High Gui Shrimp" as a significant local product, emphasizing its quality and the efforts to market it nationally, particularly during the festive season [3][5][6]. Group 1: Product Promotion and Market Strategy - The campaign "Eat Big Shrimp for the New Year" is launched, featuring Gao Yao High Gui Shrimp, which is showcased at Guangzhou Tower and Beijing Wangfujing, aiming to spread the product's appeal across the country [4][30]. - Gao Yao is recognized as the first "Hometown of Chinese Macrobrachium" and aims to promote its unique agricultural products through the "Hundred Million Project" [6][7]. - The region's ecological advantages and innovative farming techniques ensure a stable supply of shrimp during the festive season, with the shrimp being particularly rich and flavorful [11][12][35]. Group 2: Industry Growth and Economic Impact - Gao Yao has developed a comprehensive industry chain that includes feed production, breeding, ecological farming, processing, cold chain logistics, and brand marketing, with a projected farming area of 130,000 mu and an annual output exceeding 52,000 tons by 2025 [18][19]. - The shrimp industry contributes significantly to the local economy, with a total output value exceeding 10 billion yuan and creating over 80,000 jobs [20]. - The market for Gao Yao shrimp is experiencing high demand, with prices increasing by 15% compared to the previous month, indicating a robust sales period leading up to the New Year [21][22]. Group 3: Brand Development and Consumer Engagement - The brand value of "Gao Gui Shrimp" has surpassed 760 million yuan, reflecting its growing market reputation and the shift from production to consumer engagement [29]. - The successful marketing strategies, including live streaming promotions, have significantly increased the brand's visibility and consumer interest, making it a popular choice for festive meals [32][34]. - The article emphasizes the importance of inviting consumers from the Greater Bay Area and beyond to experience Gao Yao's shrimp and local culture, enhancing the brand's national presence [38][39].